There is so much bad marketing advice out there. And there is no shortage of misleading infographics, trendy marketing “hacks” or free downloads that regurgitate outdated, incomplete, or flat-out wrong advice.
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In an ever-changing environment, which business always is, the challenges facing CEOs and CMOs must be addressed with adept skills
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What Experts Say
Chief marketing officers (CMOs) are under more pressure than ever to prove marketing’s value as economic uncertainty encourages organizations to reconsider budget assumptions and priorities. As volatility continues, it is essential CMOs have the tools to quantify how marketing supports sales growth, customer retention and customer experience.
Leaders are under more pressure to drive efficient growth. Three trends impacting CMOs in 2023 are:
1) Shifting customer behaviors amplify uncertainty, 2) Burdensome cross-functional collaboration yields worse organizational outcomes and 3) Disruptive market dynamics eroding traditional sources of brand value
The current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, and continual optimization of brand value. In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead.
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