Every organization has its strengths. Every leader has their drive. Yet, even at the height of success, there’s often a question lingering beneath the surface:
Is this all there is?
eyeBrand was created to answer that question—for both leaders and the organizations they run.
With decades of experience alongside Fortune 100 companies, startups, and non-profits, we’ve seen that the most impactful strategies don’t just drive results; they align with the heart of who you are and the purpose behind your work.
We help leaders and businesses go beyond success, guiding them to align their strategies with their values and mission, building teams and plans that deliver meaningful results, and achieving a lasting impact that resonates far beyond the bottom line.
This is where strategy meets significance.
Let’s get there together.
Steve Muscato
Steve Muscato is a strategist, coach, and trusted partner to leaders who are ready to cut through the noise and lead with purpose. With more than 25 years of experience in marketing, brand strategy, and executive leadership—including time guiding iconic national brands—Steve brings deep expertise and a calm, confident presence to every conversation.
As the founder of eyeBrand, Steve works alongside CEOs, founders, and leadership teams to align marketing with mission, unify teams around a clear strategy, and eliminate the “random acts of marketing” that stall growth and drain momentum. His coaching method blends strategic planning with executive alignment, helping clients gain clarity in their direction, confidence in their execution, and measurable ROI from their efforts.
Known for asking the right questions and uncovering what’s often hidden beneath the surface, Steve doesn’t show up with pre-made solutions—he helps clients build the right ones. His approach is both structured and human, grounded in strategy but fueled by purpose.
Whether through coaching, facilitation, or consulting, Steve helps leaders get unstuck, build aligned teams, and lead with greater clarity—so they can not only succeed, but make a meaningful impact.
Karen Muscato
Karen is a coach and facilitator who helps leaders and teams connect the dots between strategy, execution, and real business impact. With a background in consultative sales, team leadership, and process optimization, Karen brings both empathy and clarity to every engagement. Her approach is rooted in practical action, structured alignment, and the belief that confident teams produce better results.
At eyeBrand, Karen works closely with clients to sharpen their strategy, build internal alignment, and unlock forward momentum. Whether she’s leading a team session, guiding a sales enablement process, or coaching a department head through change, Karen helps organizations reduce friction and focus on what matters most.
She’s especially skilled at helping cross-functional teams communicate better, implement processes that actually get used, and turn scattered efforts into unified execution. Karen’s calm presence, sharp facilitation skills, and genuine curiosity make her a trusted partner in moments of change, growth, or reinvention.
Karen is passionate about helping people do great work—together. She embodies eyeBrand’s commitment to Clarity, Confidence, and ROI in every client interaction.
The Path That Shaped eyeBrand
Founded in 2015, we began helping organizations develop marketing strategies that delivered results. Crafting campaigns, building brands, and driving growth were fulfilling challenges.
But as time went on, we noticed a recurring pattern. Even the most well-thought-out marketing strategies could fall short—not because the ideas weren’t solid, but because something deeper was missing.
It wasn’t just about the tactics or execution. The real disconnect often lay with leadership—the clarity of their vision, the alignment of their teams, and their confidence to inspire and guide others toward a greater purpose. We began to see that the most successful organizations weren’t just well-marketed; they were led by people who knew exactly why they were doing what they did and how to inspire their teams to bring that vision to life.
At the same time, we were asking those same questions for ourselves. We had achieved success, but started to wonder:
What’s Next?
How can we use our skills and experience to create something more meaningful?
Our “halftime” moment came when we realized we wanted to go beyond simply offering marketing services. We wanted to help leaders and organizations align with their purpose, lead with confidence, and make an impact that truly matters.
Here We Are
We help leaders and organizations go to the next level. By focusing on alignment—between purpose, vision, strategy, and teams—we empower businesses to achieve more than just success. We help them create lasting significance, both within their organizations and in the communities they serve.
For leaders, it’s about navigating their own halftime chapter—their personal desire to create greater significance within their organization and, in some cases, beyond it. It’s about aligning their leadership with their values, inspiring their teams to rally around a shared purpose, and ensuring their impact resonates not just in numbers but in meaning. We help leaders find clarity in their next steps, confidence in their decisions, and the alignment they need to lead their organizations toward lasting significance.
For organizations, it’s about becoming relevant, impactful, and aligned with what they were created to achieve. It’s about building strategies that go beyond success to create meaningful, measurable, and lasting impact.
eyeBrand exists to guide you through that journey—from where you are now to where you were meant to be.
Let’s move beyond success to build something truly meaningful together.
