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Choosing Advocates Over Vendors
Choosing Advocates Over Vendors: A Strategic Approach for Lasting Success

As a CEO, you understand the frustration of continuously having to remind your vendors of your brand’s core mission, vision, and what truly matters to your company. This ongoing challenge can lead to apathy and a lack of connectedness, often resulting in mediocre outcomes. The key to avoiding this pitfall is simple yet profound: choose advocates over mere vendors.

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