
Marketing wasn’t supposed to be your job—but here it is, sitting on your desk alongside everything else. As teams shrink and responsibilities expand, more leaders are being pulled into marketing decisions they weren’t trained to make.
The problem isn’t the workload—it’s the lack of clarity. This article explores why that’s happening, what it means for leaders, and how coaching can offer a smarter, faster way to regain focus, realign your strategy, and move forward with confidence.